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© 2018 Australian National Euroa Shine And Shine

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Our Event

The Australian National Show and Shine held in Euroa on Sunday October 7th 2018 was described by many as “The best ever.”

The annual event is run by the Euroa Show and Shine Inc. Committee with three basic objectives:

< >To present a world class motor showTo encourage tourism and visitors to the Shire of StrathbogieTo financially support the local community and charities

 

The Euroa Show and Shine is a “Not-for-Profit” organisation.

FINE-TUNING OUR EVENT

Without a doubt, one of the major factors of our success has been the venue. The pristine environment of Euroa’s unique Seven Creeks Park is seen by many as just a magical place to hold such an event.

Our regular people will remember that in 2016 following a very wet period the committee, in consultation with the Strathbogie Shire, made the difficult decision to move the show to the streets of Euroa. We did not envisage about six hundred bogged cars in the park would be a good look!

Generally, the move was a success. If fact, so much so that we decided to expand the show to both the parks and the streets, and promoted the catch-cry for the 2017 event as: “It’s in the Park and it’s in the streets.”

One draw-back however was that our show became too widely spread. Visitors who had previously walked around the park found that the additional trek around the CBD to see all the exhibits was too time consuming and exhausting. Some even requested that we extend the event to two days. The logistics of that option were impossible, so we decided to return to the park. Many complained that the whole show was too spread out. Logically, the answer was to return to the proven formula of the park.

Other issues with the streets were that some shopkeepers complained that their regular customers did not have easy access and also the fact that it required additional people to man the many entrance gates that were required by the extended area. Because we are solely reliant on volunteers to man these areas, fewer entrances became easier to manage.

 

 

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

As a result of the re-organisation, Brock Street and Binney Street were both excluded from vehicle exhibitions as compared with 2017, leaving Bury Street and Kirkland Avenue for car and bike exhibits respectively. The CFA display, previously in Bury Street was moved to the Foy Street area opposite the Seven Creeks Hotel.

The announcement that we would no longer be in Binney street was met with some opposition from local shopkeepers in that area, who perceived that it may cost them business that they would otherwise have gained from our spectator crowds. This proved to be unfounded as it was reported that many local businesses in the area actually sold out.

Our event’s annual date has historically been the first Sunday of October of each year and every so often, this clashes with the “Great Race” at Bathurst. Late September and early October are very popular times for events to be held, and as a result it is inevitable that we will clash with other attractions such as football finals and other motor shows.

For 2018, with the knowledge of the Bathurst event being on the same day, the committee arranged for the provision of a large television screen at the Show and Shine, courtesy of Thomson’s Electrical of Euroa, so that race fans could at least watch some of the race at our venue.

Despite some early fears about the impact of Bathurst, this did not appear to significantly affect the record crowd in attendance. Bathurst organisers have now announced that they have now “permanently” selected the race date as the Sunday following the NSW long weekend. For 2019, at least, this will fall after our Show and Shine date.

A re-think of the positioning of display vehicles was also undertaken, to better utilise the space available in the parks. The Lion’s club market stalls were moved from Rotary Park out onto Kirkland Avenue. The location of various exhibits was made easier with the provision of maps of the parks, and a “Finding your Favourite Things” information sheet.

 

The location of our show for 2018

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

SHINY SHOW “BEST EVER!”

(An extract from the media release following the event)

Superlatives flowed freely as people described Sunday’s Australian National Show and Shine at Euroa.

"Fantastic", "Incredible" and "Best ever" were just a few of the comments made this afternoon about the 2018 Australian National Show and Shine Euroa.

With a record 800 plus cars and more than 490 motor cycles, this year's event has certainly exceeded vehicle attendance figures of previous years. Both the cars and motorcycles overflowed into areas outside of the event. Early estimates put spectator attendance at over 8,000 people.

A wonderfully sunny day added to the ambience of the venue and huge crowds enjoyed the atmosphere of a balmy 24 degrees with a light breeze.

Event Director Ross Holt said, “What a fantastic day! On Sunday, the beautiful Euroa parks were a haven for all motoring enthusiasts.”

“In an idyllic setting, cars, motorbikes, trucks, tractors and engines of all shapes and sizes along with over 90 stalls and 3 bands as well were enjoyed by a huge crowd of all ages.

The hardworking committee are to be congratulated on their amazing effort – well done for a top result. To run a show like this we rely on over 100 volunteers who have made a huge contribution as well as the Shire having the parks in an absolutely beautiful condition

We could not run the show without our excellent sponsors – a big thanks to our major sponsors – Shannons, Mothers, the Shire of Strathbogie, Darryl Twitt Motors and GMCU.

It was certainly bigger, better and brighter than last year. To the people who brought their display vehicles and couldn’t get in, we apologise and hope to cater for you next year.”

 

The 1923 Aston Martin Racer, winner of the "Rob Asquith Founder's Trophy."

 

 

 

Our Winners

Trophy recipients for our major awards for 2018 were:

Shannons Insurance Best in Show was won by an immaculate Ford Galaxy from Andrew Beverly. Andrew purchased this car as a rolling shell, his father carried out all the mechanical work and Andrew did the stellar paint work including the airbrushing. The 1964 Ford Galaxy 500 has been completed to a very high standard including the white upholstery with red trim.

 Motorcycle was taken out by Michael Penney with a 1930 Harley Davidson. (right)

Mother’s Polishes Best in Show went to Steven Mitchell with a ’34 Ford.

An incredible attendance by forty seven Corvettes from three states including the Central Victorian and Melbourne clubs was rewarded with the Best Club Display award.

The 1923 Aston Martin of Peter Saglietti was without doubt one of the main attractions and won the Rob Asquith Founders Trophy. (left)

Novelty events were popular with the Fashion Parade of period costumes being won by Candy Frigo and Graeme Padworth both of Shepparton.

Darryl Twitt Motors’ “Win a Jaguar for the Weekend” competition was won by Julie Hadji. Darryl Twitt Motors Marketing Manager Pike Peters simply described the event as “Extraordinary

 

 

 

 

 

 

 USTRALIAN NATIONAL SHOW AND SHINE EUROA

5

U

STRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Our Spectators

Attendance for the day was an estimated 8,000 + people, up by more than 1,000 on last year’s figures.

Many spectators came from Melbourne, Bendigo and Albury-Wodonga areas as well as numerous locals from Euroa, Shepparton, and the Goulburn Valley.

 

 

 

 

 

 

 

NUMBER OF FANS

 

450

 

400

 

500

 

350

 

300

 

250

 

200

 

150

 

100

 

50

 

0

 

Fans by location (Sample size 1,043)

 

Number         %age

 

45%

 

40%

 

50%

 

35%

 

30%

 

5%

 

0%

 

25%

 

20%

 

15%

 

10%

 

%AGE

(Note: This graph shows interest on Facebook, but is indicative of the strong interest base from the Melbourne area.)

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

 

 

 

Interest by gender

Men

Women

 

32%

 

68%

Statistics show that interest in our event is shared by a 68% male and 32% female group of people. Interestingly, the dominant age group is 45 to 54 years.

 

 

  Interest by ages

 

30% 20% 10% 0%

 

13–17 18-24 25-34 35-44 45-54 55-64 65+

 

 

 

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The show’s “family friendly” reputation lived up to its name, with children enjoying the

horse and carriage rides, jumping castles and free mini train rides. More than sixty market stalls covering a huge variety of food, drinks and articles for sale kept spectators happy with their goods.

Three bands throughout the parks and Master of Ceremonies Craig “Whiskas” Versey

kept the huge crowd entertained throughout the day.

Comparing these figures to last year, two slight trends have developed.

.    There is a slight increase in the percentage of women vs. men, and

.    A small shift of around 1% to younger age groups in the 25 to 44 categories.

It would be reasonable to assume that these two trends, although comparatively small, are reflective of our strategy of promoting the event as “Family Friendly.” This is supported by anecdotal evidence from several sponsors who specifically noted an increase in families and children.

JUST A FEW COMMENTS FROM SOME OF OUR VISITORS:

Barb Mulder - It was a fantastic turn out. Awesome day out for the whole family. Plenty of activities to keep the little ones amused and plenty of amazing cars, bikes and stalls. A job well done to all involved with organising it.

Don Hailes -Great spot, awesome atmosphere.

Ron Gibbs - Well done to all involved. We attended your event for the first time on Sunday and were very impressed. As a committee member of a much, much smaller event, I can only imagine the level of effort required and the amount of stress and worry that would come along with an event the size of yours. You've pulled off a fantastic event. I’ll be back next year for sure.

Andy O'Farrell  - Was a great show and well worth the drive. The Ford Galaxy was one tough car! There was a surprise round every corner with so many cool cars. I really liked the Blue XB GT sedan and Gold HZ Monaro and Brown XY GT parked together in one of the side streets. They were mint!!!!!!

Andrew Tobias - Big thanks to all for a great day. Met some fantastic people while talking about a great car.

Ron Baker - I have been to 5 or 6 and this is the best ever. Lots of different things and free entertainment for the kids was an extra. Well done!!!

Kurt Meyer - What a great job well done to the organizers of the event and the owners of the wonderful machines they presented.

Dean Cooper - Well done to the organisers. My 1st time attending and it was great that my Corvette (and the other 50) got such great positioning beside the path. Cheers.

Ian Sherree Clarkson - Thank you all it was a fabulous day.

Gail Collins - A great day, best show yet. Everyone involved definitely deserve a big pat on the back!!

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Our People

The Australian National Show and Shine committee this year consisted of a great team with a variety of personal talents, which all combined with a degree of synergy to enable us to achieve such a successful event. Some changes of committee personnel took place during the year

In addition, many groups and volunteers combined to make the day an outstanding success. In particular, the Shire of Strathbogie for their efforts in having the show area and town in pristine condition for the event, as well as all the exhibitors and stall holders who attended.

We had a big group of volunteers who worked tirelessly throughout the day, to present our show. –

  • The committee who put in long hours to bring it all together

  • All of the volunteers who helped with parking on the day

  • The CFA, Historic Ambulance group and the Victorian Police for their magnificent presentations

  • The Third Age Club once again catered for our judging team who did an excellent and difficult job

  • Matty Maher of Miepol who supplied the traffic management for the event

  • The EVOLVE Youth Group who once again put on an incredible display

  • Euroa Miniature Railway who treated the children to free rides all day

  • The Eurockafellas and youth band Splinter Kiss for entertaining everyone with their music

  • Craig “Whiskas” Veysey who was our announcer and MC for the day.

  • Shepparton band What’s Next who performed on centre stage

  • All the community groups who sell food and drinks at the event

 

 

 

 

Left: More than seventy trophies

 

were awarded on the day.

 

Below: Master of Ceremonies

 

Craig “Whiskas” Veysey

 

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Without the assistance these people, the Australian National Show and Shine would not have been possible.

 

 

 AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

In December, the Committee hosted a presentation evening which included Certificate of Appreciation Awards to three long-serving members of the Australian National Show and Shine.

 

L - R: Cr. John Mason, President Ross Holt and Committee member Peter Byrne.

Current President, Ross Holt was a surprised recipient of the first award. Mr. Holt has presided over the past two Euroa Show and Shine events, which have marked a notable transition of the show to a point where it is now recognised as one of best in Australia.

Mr Holt then presented a certificate to past President Councillor John Mason and his wife Kerry, for their outstanding service for their outstanding work prior to Cr. Mason’s departure from the position of President and Event Director in order to join the Strathbogie Council two years ago.

 

Ross Holt receives his Certificate of Appreciation from Vice-President Ray Read and Treasurer Anthony Clota.

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

The third presentation was to longstanding committee member Peter Byrne, who according to some, “...has been here forever.” Each year has seen Mr Byrne being very active in travelling around the various car events and Show and Shines, distributing flyers and encouraging new and exciting vehicles to attend the Euroa Show.

 

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This year, the committee consisted of:

Executive

Ross Holt                                           President

Samara Thompson / Ray Read          Vice President

Bill Ely                                               Secretary

Anthony Clota                                    Treasurer

Committee

Alan Borden                    Lions Stalls

Mal Breaden                   Traffic Control

Peter Byrne                    Promotion & Flyers distribution and Area Manager

Tony Clota                      Area Manager

Belinda Douglas             Shannons Advertising

Ryan Hasala                   IT and Area Manager

Jennifer Jones                Information Station

Jodie Kuhne                    Photography

Di Leslight                      Facebook and IT

Chris Mann                     Speedway Display

Glenn MacDonald           Motorcycle Manager

John McGregor               Tractors and Area Manager

Ray Read                       Media & Promotions Manager and Facebook

Kerry Stackhouse            Social and area manager

Susan Thomas               Motorcycles

Samara Thompson         Vantage Fuels Liaison

Inga Hamilton from Strathbogie Shire was liaison officer for the EVOLVE youth group.

On the day of the event, we also had Rob Asquith and Rob Stackhouse as Area Managers

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

 

 

Our Sponsors

Heading our major sponsors for 2018 was again SHANNONS INSURANCE. As an adjunct to this Shannons have presented the “Shannons Best in Show” awards for both cars and motor cycles.

 

 

MOTHERS CAR POLISHES has also sponsored the “Mothers Best in Show” and “Mothers Second Best in Show”

 

We could not run the event without the additional generous sponsorship from-

AFB Partners, AOMC, Autobarn Shepparton, Euroa Gazette, Euroa
Printers, HH Rental and Sales, Just Cuts Shepparton, Landmark
Euroa, Miepol, BD North East Electrics, Sav’s Hire, Unique Cars
magazine, Vantage Fuels.

 

 

 

As part of our initiatives to provide the best possible value for money for our valued sponsors, a large display backdrop was produced to provide additional exposure and to act as a backdrop for presentation photographs.

 

 

 

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The Australian National Show and Shine – Euroa extends our sincere
thanks to all of our sponsors.

 

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Our Participants

Following a successful formula which was applied for our 2017 event, the Australian National Show and Shine committee concentrated on promoting specific vehicle displays which we felt would be of particular interest to our spectators.

 

 

 

An offer of more than 30 Corvettes from three states exceeded all expectations when a total of 47 shiny Chevs arrived, hosted by the Central Victorian Corvettes Club. They were rewarded with a trophy for the “Best Club Display.”

 

Motor Cycles special promotions were represented by Dirt Bikes – a first time that we has headlined the affordable and extremely popular class. A large contingent attended, with Ian Daniels winning the “Best Dirt Bike” category with his 1982 XR500 Honda.

With our new major sponsor Darryl Twitt Motors featuring the Jaguar E-Pace as their lead display item, it was appropriate to support them with a brilliant display of Jaguar Cars, many coming courtesy of the Jaguar Club of Victoria.

E-Type Jaguars from the 1960s and 70s featured alongside the E-Pace, but it was the magnificent 1958 XK150 of Fred Williams that took out the prize for “Best British”

The “James Bond” theme was alive and well with our display of Aston Martins, including one of the original Bond cars featured in “On Her Majesty’s Secret Service”, which starred Australian actor George Lazenby. Aston Martin club President, Peter Saglietti won the coveted Rob Asquith Founders Trophy with his 1923 two-seater racer.

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

 

 

Our featured displays also included a return of the Teslas. After a pair of the increasingly popular electric cars appeared last year, we were privileged to attract several more for 2018 when the Victorian Tesla Owners Club attended our event. An important factor in getting these great crowd-pleasers to Euroa was the fact that they could access their re-charging facilities at the Strathbogie Council car park area.

The Speedway Stand, which has graced our show for several years now, was greatly expanded to include over 20 cars. Ex Australian Modified Sedan Champion and currently Australia 4 Graham West brought his incredible LJ Torana. For the first time, several non-speedway cars attended, including famous local motor racing personality Franky “Flat-out” Robinson, with the “Milthorpe Special”. Gippsland vintage enthusiast Col Chadwick’s “Herman’s Hearse”, a heavy-weight Hot Rod based on a 1926 Fiat Limousine with a Jaguar motor took out the “Best Restoration” category.

 

Col Chadwick's Heavyweight Hot Rod "Herman's Hearse"

Most rewarding though was the noticeable increase in the number of family groups which attended our show. Our catch –phrase of “MUCH MORE THAN JUST ANOTHER MOTOR SHOW” has paid dividends in attendance figures, boosted by the fact that we have kept entrance charges to a very affordable $5 for adults with children under 16 free.

 

 

 

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Attractions such as free mini-train rides for kids provided by the Euroa Miniature Railway, the great variety of activities put on by the EVOLVE youth group, the hugely popular horse and carriage rides and temptations such as jumping castles, face painting and the petting zoo have been successful in creating a picnic carnival atmosphere to our world-class motor show.

 

 

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

No less than three different bands throughout the park provided entertainment for all, not

 

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to mention the variety of food and drink stalls scattered all over the parks.

It is worth noting that Darryl Twitt Motors joined us as much more than a major sponsor.

They actively participated in the show with six brand-new cars, all top of the range, which were in themselves important attractions for our spectators. These included not only the Jaguar, but also a 2018 Mustang GT, a Range Rover Velar, which was labelled “The most beautiful car in the world” by motoring writers, and the just released (2 days prior to our event) Ford Ranger Raptor.

DTM also ran a Scavenger Hunt for pictures of cars throughout the show, with cryptic clues to guide the contestants. This proved hugely successful, and attracted a number of family groups who wandered around our location searching for the vehicles in question.

 

A Ford Mustang GT, similar to the one on show at the Darryl Twitt Motors stand.

Previously mentioned was the Euroa Miniature Railway and once again their presence at our event proved to be one of the top attractions for kids and family groups. Free train rides for over 400 children kept everyone busy and entertained. The newly introduced “Twomey’s Bridge Station” added to the circuit which ran through the picturesque Seven Creeks Park area.

 

 

 

 

 AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Community Support

One of the prime objectives of the Australian National Show and Shine is to support local charities and sporting clubs. We have again distributed over $10,000 in the local community in the last 18 months with more to come this year.

At our presentation night in early December, the committee donated cheques and Certificates of Appreciation for the efforts of several local organisations who had assisted with our 2018 event.

The organisations were the Euroa Clay Target Club, Euroa Hockey club, Euroa Croquet Club and the Euroa Men’s Shed.

 

 

 

 

Left: A donation to the Euroa Miniature Railway president Wendy McDonald is presented by Euroa Show and Shine’s Tony Clota, as Anthony Clota and Tim Miller look on.

L-R: Anthony Clota, Wendy McDonald, Tony Clota, Tim Miller.

 

MORE GOOD NEWS for our local organisations, as the Australian National Show and Shine Euroa makes a donation to the Euroa Girl Guides.

Here, Euroa Show and Shine’s Anthony Clota presents the cheque to Heather Crosbie, representing the Girl Guides.

 

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Left to right – Rob Stackhouse of the Euroa Clay Target Club; Paul Murray, Euroa Hockey Club; Anne Murray, Euroa Croquet Club and George Korsten, Euroa Men’s Shed.

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Last but certainly not least, the Euroa Show and Shine was extremely proud to have made a significant donation towards the Cambodia Project which sends selected Euroa year 12 students to Cambodia, in an exercise to expand their cultural understanding of other countries.

 

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Neville and Kairen Patterson say:

“The Euroa Cambodia Project is for year 12 students, at the completion of their studies to be involved in a “Schoolies with a Difference”

The participants are required to pay for themselves i.e. flights, accommodation, food, transport and cultural trips/experiences.

 

Donating $150 stationary to Sanday English School, Sanday village.

They are expected to work at fundraising throughout the year to fund their charity activities. The major project is to fund and help to build a house to give to a poor village family (selected by the village monks and elders). They donate new cooking utensils, crockery, cutlery food and clothing for a completely new start in life for the family.

 

 

Donating 24 bicycles to students at Prey village

They also give 2 bicycles each to needy school children to assist with their travel to and from school (sometimes up to 15 km each way, 6 days a week). They donate stationary to an English School (the school operates after hours and assists students with extra English classes). Donations are made to a Health Centre by way of hospital beds and/or concrete seating (and second-hand clothing – collected from Euroa and giving it to the health centre for needy families). A number of food drops are delivered to village families that we visit, these families are struggling to be able to afford food.

This is a life time experience for our local

young people. We have observed them

returning from their participation in the Euroa Cambodia Project with a broader outlook to life and a positive approach and attitude to others and the community.”

 

 

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Marketing and Promotional Activities

 

 

Continuing with the theme of “Much more than a Motor Show” established in 2017, we embarked on a new promotional exercise in the form of a partnership with Triple M Goulburn Valley radio, whereby we received a very significant reduction in the cost of our radio advertising. This enabled us to focus our paid advertising on spectators and family groups, where previous efforts had generally targeted motoring enthusiasts.

Media involvement

For 2018, the Australian National Show and Shine utilised almost all forms of media available, whilst keeping our actual expenditure to a minimum. Media support for our event as a “Not for Profit” organisation is excellent at present, and we need to maintain this high level of co-operation. Generally we are receiving very good value for money which appears to be reflected in an increase in both participants and spectators

It is fair to say they we are well respected by the media as being accurate and professional.

 

 

Radio

 Triple M radio

< >112 x 30 second adsDigital Partnership with Triple M and HIT FMFlyers

Around 10,000 full color flyers, with 1,000 A3 sized window posters and numerous DL size windscreen flyers were distributed in the months leading up to the event. Different posters and flyers were prepared specifically for motor cycles.

Newspapers

A special mention must be made about the excellent support given to the Australian National Show and Shine by the Euroa Gazette, which continually published our stories and on the week of the event, produced not only a front page story, but also their magnificent 6-page lift out.

Paid advertising was effective in the Shepparton Adviser free newspaper, which is distributed throughout the wider area. The Adviser also featured the Euroa Show and Shine in two issues of “If It’s Got Wheels” leading up to the show.

The Shepparton News provided a half page editorial 4 weeks prior to event, editorial in week pre-event, full page pictorial and editorial on Monday post event, 1/4 page editorial & picture late in the week following the event.

The Waranga News, covering Murchison, Rushworth, Nagambie and surrounding areas published a story and picture for every issue in the 6 months leading up to our event.

We also gained articles and pictures in over 26 newspapers from within a 250 km. radius of Euroa in the week prior to the show.

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

 

Additional Printed Publications AOMC and Unique Cars Magazine.

Other media

Additional free radio promotion was given by TripleM radio Shepparton, the ABC (Shepparton and Albury) and One FM, all of whom provided live interviews. WIN TV sent a camera team, and provided a 90 second post-event news item. Pre and post brief news items on Channel 9 and WIN news.

ATDW. (Australian Tourism Data Warehouse)

 

 

WIN News covered our event

 

 

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The Australian National Show and Shine was listed with a full description and outline of our event on the Australian Tourism Data Warehouse, which distributes our information to a number of relevant Tourism Web pages, from local, through regional and state-based to National.

Social Media

The Euroa Show and Shine Website was managed by Ross Holt. Ray Read and Di Leslight looked after our Facebook page.

We released a total of 47 press releases consisting mainly of coming attractions prior to the event and another 11 following the show. These were all posted on facebook, and most were accepted by newspapers, notably the Euroa Gazette. Several relevant articles were published on our website under the “What’s Happening” button.

Seven short promotional video clips were produced and posted on facebook.

We also joined the Euroa Community Noticeboard and posted relevant stories of particular local interest on there.

Facebook Insights

The following distribution of age groups interested in our event is sourced from Facebook. The sample size for 2018 was 1,277 people as against 1,043 for 2017, a very pleasing increase of 22%. This figure co-relates to our conservative estimate of around 15% increase in gate figures.

 

Facebook Followers over the month leading up to the event increased from 1,498 on September 17th, to 1,656 on October 17th, indicating an increase of more than 10% over that month.

 

 

AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Australia was obviously the source of most interest, followed by USA, UK, NZ, Philippines,

India and 9 other countries.

 

 

 

Number of "Likes"

 

2018

 

2017

 

2016

 

0                   500                  1000                1500                2000

 

Likes

The number of “LIKES” for our Facebook page has increased significantly over the past couple of years.

 

 

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OVERALL, ON THE DAY OF THE EVENT actions on our page this year was up by 700%, we had 2,408 page views, “Likes” increased by 196%, our reach was 36,637 and post-engagements peaked at 20,142, an increase of 340%.

 

One significant statistics is that on October 6th, the eve of our event, 16,644 people on Facebook had content about our event on the screen!

Facebook Boosting

Over a period of three weeks leading up to the show, we “boosted” our Facebook stories, posters and videos. A total of eight were boosted overall, with the results revealing that this was a worthwhile exercise, with a good return on investment.

 

 

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

 

 

The most well-liked posts were our Videos, which attracted over 8,000 people, with the most popular being “OUR SHOW, in the beautiful Seven Creeks Park”, published on 1st October.

Facebook continues to be the dominant source of our digital media contacts, followed by google.com.au, google.com, our own Web site and Bing.

 

 

 

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

Looking forward

Estimated attendance

Based on information from gate figures and financial returns, the following is an estimate of our attendances for this year. Previous years are as recorded in the Annual Reports for those years.

The Key Performance Areas by which we measure our annual results include the number of display vehicles - both cars and bikes that attend, our spectator crowds and our overall financial performance. As mentioned previously, both cars and bikes actually overflowed into the streets and as such many were not included in these attendance figures.

 

 

 

 

 

3 year comparison

 

Display Bikes

 

490

 

480

 

303

 

00

 

Display Cars

 

650

 

581

 

8,000

 

Visitors

 

7,000

7,000

 

 

 

 

0             1,000        2,000       3,000         4,000         5,000         6,000         7,000        8,000         9,000

2018 2017 2016

Consider this against our primary objectives:< >To present a world class motor showTo encourage tourism and visitors to the Shire of StrathbogieTo financially support the local community and charitiesWith a solid financial base, this indicates a very satisfactory result in all critical areas. Each year we review the previous event and strive to make improvements.

Our focus continues to remain on establishing the Australian National Show and Shine Euroa not only as a World Class Motor Show, but as a family-friendly event and with this objective in mind, we will continue to seek out major attractions which will appeal to this larger audience.

We have now achieved the very gratifying position where our display of vehicles, both cars and motor cycles, has reached the stage where the number of high class participants is now self-generating. Certainly our reputation as one of the top Motor Shows has been a major factor in achieving this. As a result, our promotional focus has now turned to attracting more spectators to view these remarkable vehicles, and to enjoy the family-friendly facilities of our great venue.

There is no doubt that the Euroa Show and Shine event has benefits which flow on, long after the show is finished. Many people attending may have seen Euroa township and the North East area for perhaps the first time, and with glowing reports of the show, experience has shown that they are likely to come back to visit the town of Euroa and North Eastern Victorian areas again in the future.

 

 

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AUSTRALIAN NATIONAL SHOW AND SHINE EUROA – ANNUAL REPORT 2018

The single most critical factor for our success is the continued support of our sponsors. As stated, our aim is to provide better value for money for our sponsors to invest in the Euroa Show and Shine, than they would otherwise have received had they invested elsewhere.

In 2019, we will be purchasing a half-page advertisement about our event in the Strathbogie Shire’s publication of the Official Visitors Guide, which runs for a period of three years, with at least 40,000 copies being produced.

We see our partnership with the Strathbogie Shire, which has remained one of our major sponsors for virtually the total life of the Euroa Show and Shine as absolutely critical to the continued success of our event. Working closely together, we can achieve a lot for our region.

After all, two of our three objectives are directly aimed at supporting our local area.

And as Strathbogie Shire Mayor, Amanda McClaren stated in the Euroa Gazette recently, we do bring almost $800,000 into the Shire each year with our event.

We think that fulfils our second primary objective.

PRINCIPAL PHOTOS by Auto-Motive Photography (Jodie Kuhne).

Other photography by Di Leslight, Brenton Noye, Neville Patterson and Ray Read. Cover photograph by Jakki Cartwright of Sydney Corvettes.

 

Copyright © Euroa Show and Shine Inc. 2019.